The 2025 edition of Trace Live, held at Terra Kulture in Lagos on March 28, 2025, was an unforgettable night of live music and premium experiences.

Afrobeats star Ruger took center stage, delivering an electrifying performance that left the audience spellbound.

Lord’s London Dry Gin, a brand known for its elegance and celebration, sponsored the event, creating an immersive experience that combined music, culture, and refined taste.

Ruger’s setlist featured his chart-topping hits, showcasing his dynamic stage presence and captivating the crowd.

According to Gbemileke Lawal, Marketing Manager at Nigeria Distillery Limited, “At Nigeria Distillery Limited, we are committed to building brands that not only deliver premium quality but also connect deeply with consumers’ lifestyles. Lord’s Gin represents elegance and celebration, making our partnership with Trace Live a perfect fit.”

Olusegun Akinyemiju, Senior Brand Manager for Lord’s London Dry Gin, reflected on the brand’s role in the event, stating: “At Lord’s Gin, we believe in celebrating creativity, craftsmanship, and culture.

“Partnering with Trace Live for this event allowed us to bring together the best of music and mixology, ensuring that every guest had a truly memorable experience.”

The event featured expertly crafted Lord’s Gin cocktails, further elevating the experience. The Lord’s Gin experience lounge provided an exclusive space for guests to unwind and engage with the brand.

Interactive moments were also designed to enhance engagement, making the event a truly immersive experience.

Ruger’s performance was a testament to his artistry and dedication to his craft. With his signature sound and infectious energy, he left a lasting impression on the audience.

The event’s success is a reflection of the growing synergy between Nigeria’s entertainment and lifestyle industries.