One of the most over-emphasised and yet under-represented industry on the internet is Fashion. That’s why people laugh at runway outfits but copy them later. Expensive brands stay exclusive, and trends spread like wildfire, then disappear just as fast.

But Polange Couture, a Ghanaian fashion brand founded in 2016 by Stephen Opoku Boateng, has cracked the code to staying on trend, delivering value and remaining relevant. It was launched with a mission to become the market leader in supplying fast fashion to women across Africa.

Hence, all fabrics are locally sourced, and the clothes are produced in their factory. In 2020, the brand opened its third flagship store in Lagos, Nigeria. Polange Couture recent collection for 2024, Urban Trend, the colour combination is interesting. We can see this bright palette with hues in teal green, purple, off-white, and black. These colours give life to the outfit, making its design stand out even more. You can say it plays with contrast in an intentional manner.

There’s no denying that the patterns tell a story with shapes and organic elements. There’s a rhythm to them, with how they guide the eyes to where they need to go. No visual clutter, just well-placed beauty.

The shirt and the trousers have the same patterns, so there isn’t much to say in terms of looks. Though the sleeves have a unique detail. They’re not regular or plain. Nope. The designer was intentional enough to make them double-layered bell sleeves.

This outfit falls at that sweet spot, not too casual for formal and not too formal for casual occasions. It just hits right, making it a must-have wardrobe staple.

Talking about versatility, this piece goes well with heels and statement jewellery—if you’re a formal girlie. Or you can decide to keep it simple with flats and minimal accessories.

The second outfit in this collection is different. Not different like “unfamiliar”, but different like “unique”. The bright blue, teal green and white colours capture attention instantly. It’s a colour that works for different skin tones, making it versatile.

There’s a balance between structure and fluidity; nothing feels out of place. This two-piece fit might look like just a nice top with matching shorts, but it’s more than that.

Take a look at the top. There are two things to notice instantly. First is the crop. Yup, it’s a crop top. How interesting. Then there’s the neckline—the almighty sweetheart neckline. The slight puff at the sleeve adds a bit of drama. And you know we love drama.

Now, to the short. At first glance, it does look quite basic. Agreed. But look closely, it’s designed in an A-line structure. It’s high-waisted and tight at the top, then it flows widely downwards, stopping a little above the knee—the perfect short length.

This outfit was made to stand out. It sparks compliments before you even say a word. It doesn’t scream for attention, but it certainly knows how to get it.

This two-piece is already a showstopper, so styling should be effortless. A pair of strappy heels adds the perfect finishing touch. Minimal jewellery works as well. A sleek hairstyle or soft curls? Either would work.

And as you know, a gorgeous but uncomfortable outfit is pointless. Luckily, this one balances style with ease. The short cinches at the waist without feeling too tight, and the flair down to the hem adds extra mobility, so you’re not stuck walking stiffly.

Ultimately, this fit is everything Ankara fashion should be. It carries an aspect of tradition while embracing contemporary style. You wear this to feel stylish and beauty.

The floral prints on the design hold some form of symbolism. Safe to say the designer likes his flowers. The placement is well arranged, and no part of the dress feels clustered. This design screams intentionality. The attention to detail and seamless stitching are not accidental.

The sweetheart neckline shows a little skin on the chest area, making the collarbone more pronounced. A simple pendant on the neck would eat down!

This dress understands balance. It’s short enough to show off the legs but not so short that you’re constantly tugging it down. You could call this a mini dress. But for some girls, it’s not even short enough.