A telecommunication giant, MTN Nigeria‘s nationwide ‘Go M-A-D’ campaign train hit the city of Kano recently, attracting influential personalities and Kannywood stars, sparking a darling evening.

The campaign, literally connoting ‘Go Make A Difference in the Society,’ is anchored to inspire creativity and ingenuity in the younger generation, regardless of their background.

MTN also birthed the innovation to celebrate the spirit of entrepreneurship, uncover and explore deposited raw talents that impact society while transforming national development.

The Kano event came after a similar blast of the same campaign held in Abuja, Lagos, Enugu, Calabar, Ibadan, Benin, Aba, and Jos.

Onyinye Ikenna-Emeka, Chief Marketing Officer of MTN Nigeria, said that the initiative is primarily designed to rise above human challenges to succeed.

MTN’s CMO, who was represented at the occasion by Abu-Sufiyan Aliyu, Regional Manager, Sales and Distribution, said MTN is committed to progress, empowering Nigerians to rise above challenges and build something remarkable.

He explained that the concept ‘Go M.A.D’ is built on the idea that MTN data gives you the power to go further, dream bigger, and create real impact in your family, your business, and community.

“This campaign is our way of saying: we see your hustle, we believe in your ideas, and we’re here to support your journey. In Kano, attendees were treated to a unique blend of entertainment, Hausa culture, interactive games, and inspiring real-life stories, with special guest appearances by notable celebrities.

“The event will also feature Kahoot trivia games, a Go M.A.D puzzle, a pledge wall, and exciting giveaways of MTN-branded merchandise and digital devices,” he explained.
Emeka disclosed that the event aims to spotlight local entrepreneurs, artisans, creatives, and digital innovators from Kano who are making a real difference and standing out in their industries.

He said, “It will shine a light on individuals who are leveraging MTN’s digital tools to scale their businesses, refine their crafts, share bold ideas, and build sustainable careers in one of Nigeria’s most industrious cities.

“Kano, with its deep-rooted legacy in trade, craftsmanship, and innovation, is an ideal host city for the Go M.A.D. campaign. The event will honour other Go M.A.D. icons—local changemakers who are using technology, business acumen, and creativity to transform their communities and inspire others.”
He added that the icons reflect how digital access can break barriers and open up opportunities for growth and success.

“Following exciting events in Abuja, Enugu, Calabar, Ibadan, Benin, Aba, and Jos, the campaign now makes its way to Kano—a city renowned for its cultural pride and being the centre of commerce of northern Nigeria,” he further explained.

Also speaking at the occasion, Oyeronke George, Manager, Go to Market and Marketing, explained that the event celebrates Kano’s vibrant culture with traditional music performances, local fashion showcases, and creative displays that highlight the city’s rich heritage.

She said that the programme was more than just a one-day experience, noting that Go M.A.D. is a movement that encourages Kano’s youth to harness their talents, embrace digital innovation, and create real impact where it matters most.

Oyeronke noted that with this activation, MTN reinforces its commitment to innovation, storytelling, and community-driven progress, adding that the campaign aims to build a generation of empowered Nigerians who are ready to make a difference, starting with their communities.