Japan Tobacco International (JTI) has appointed Abdallah Simba as the new General Manager for its Nigeria operations, effective May 1, 2025,
Abdallah brings nearly two decades of commercial and strategic leadership experience to the role, having held key positions across multiple markets and at JTI’s global headquarters in Geneva.

He joined JTI in Tanzania in 2005 in Marketing before taking on an international assignment in Ireland in 2009. He later transitioned into broader commercial roles, leading various sales and trade marketing capabilities with increasing responsibility.

In 2013, Abdallah moved to JTI’s global headquarters in Geneva, where he progressed into senior roles within the Global Commercial Strategy function. In these roles, he led the optimisation of business models, guided market strategies, and up-skilled commercial teams across a wide range of markets.

Most recently, Abdallah served as Country Manager for Slovakia, where he successfully led profitable multi-category growth and operational strengthening, positioning the business for long-term sustainability.