The Blossom Girls Outreach Foundation (BGOF) has launched a digital mental health service, BlossomCare, aimed at providing confidential support to women in Nigeria who face stigma, including pregnant teenagers and sex workers.

The service, developed in collaboration with technology company Eden AI, operates via WhatsApp and offers multilingual emotional assistance, personalised referrals, and direct links to in-person care when needed.

BGOF’s PR and Communications Manager, Ademola Abiodun, said the tool was designed to make access straightforward. “All a user has to do is add [+27 600984476] to their phone and send it a message. It is simple with no unnecessary or extra steps,” she explained.

Through the service, users can receive responses in English, Yoruba, or Pidgin and be connected to peer-support groups, mental health professionals, legal aid, or BGOF’s outreach team for counselling, healthcare, or safe housing.

BGOF Executive Director Doreen Omosele said the tool was built from years of direct engagement with women in vulnerable situations. “We see daily how stigma isolates people and how that makes care inaccessible. BlossomCare allows us to reach women where they are, in a way that is private and culturally sensitive,” she said.

Since 2017, Omosele has led BGOF’s programmes offering counselling, vocational training, and economic support for women leaving sex work. In 2025, she was named one of the top five recipients of the Governor Sanwo-Olu Social Impact Award, selected from more than 2,000 nominees at the Lagos Leadership Summit.

Eden AI, which has implemented healthcare-focused artificial intelligence solutions in several African countries, provided the underlying technology for the platform, including a multilingual large language model to facilitate conversations in local languages.

The organisations say the initiative is intended to address the gap in digital mental health services in Nigeria, where, despite high rates of mobile phone ownership among women, such tools remain underused.