Penuel’s Threads recently opened a new workshop in Lagos State, with the brand’s founder, Mr Emmanuel Obafemi, outlining plans for wider market reach and increased investment in local craftsmanship.

Speaking during the launch, the designer said his work is driven by a commitment to cultural expression and the everyday experiences of men who wear his pieces.

“Our goal was to make men feel majestic in their everyday clothes,” he said, explaining that the brand’s design ethos centres on identity and the reinterpretation of heritage through contemporary menswear. He described Penuel’s Threads as “a journey of resilience and purpose”, adding that every item produced is intended to encourage confidence and connection to cultural roots.

Obafemi, who started the label in 2019, has presented his collections at events including Africa Fashion Week Nigeria and GTCO Fashion Week. His latest line, “The Atelier’s Design”, features agbada and kaftan pieces made with Aso-Oke embroidery and hand-finished details. According to him, the collection was developed for a range of settings, from formal gatherings to religious engagements.

He disclosed that the company is preparing to introduce an export-focused capsule designed in Lagos but targeted at diaspora boutiques in London, Canada and Dubai. “We’re launching a made-in-Lagos export capsule targeting diaspora boutiques in London, Canada, and Dubai,” he said. The brand is also developing a digital custom-fit application that will allow clients to obtain tailored clothing without visiting its workshop.

Part of the expansion, he added, includes a focus on skills development for young artisans. Obafemi said the company plans to train 500 tailors by 2030 through an in-house academy aimed at strengthening craftsmanship and improving employment opportunities. “We plan to train 500 tailors by 2030 through our in-house academy, fostering sustainable craftsmanship and creating opportunities for youth,” he noted.

Reflecting on the motivation behind his work, he described fashion as a medium for cultural storytelling. “Fashion is a powerful tool for storytelling, cultural preservation, and building confidence,” he said. “I hope Penuel’s Threads continues to inspire others to embrace their heritage through what they wear.”

Penuel’s Threads says its new phase will deepen community impact while strengthening its role in shaping contemporary Nigerian menswear and cultural identity.

Located on Professor Lane near the Baba Dada bus stop in the Egan area of Igando, the fashion house has grown steadily since 2019 and is positioning itself for broader recognition both within Nigeria and in international markets.