The organisers of the 2026 Sportsville Awards have named Brila 88.9 FM as the strategic partner forthe awards slated to hold on March 28 at the Lagos Country Club, Ikeja.

Announcing the development on Friday in Lagos, the Chief Executive Officer of Sportsville, Frank Ilaboya, said teaming up with the nation’s award winning sports media powerhouse is one of the strategies to enhance the reach of the awards.

Ilaboya said in a statement: “I am extremely delighted to announce our partnership with the nation’s foremost sports media organization, Brila Media. To us in Sportsville, this partnership is a groundbreaking one we are truly excited about.

“I want to use this opportunity to thank the Chairman of Brila Media Group, Dr Larry Izamoje, for this unique opportunity to work with his station.

“Just like Brila Media is the numero uno of sports media in sub Saharan Africa, Sportsville Special Recognition Award is also conceptualised to be No.1 not only in Nigeria, but Africa.

“Our vision aligns with that of Brila Media who are always striving for the top despite their undeniable success in revolutionising the sports industry in Nigeria.”

The Brand Manager of Brila Media, Oludolapo Sowunmi shares the same excitement with the Sportsville CEO.

“We at Brila Media are also excited with this partnership. We have seen Sportsville Award as one that aligns with our focus of giving Nigerians the best at all times.

“The Award is the most credible as far as Nigeria’s sports ecosystem is concerned and as the No.1 Sports Media Organisation, we feel this huge partnership will be a win win for both parties,” Dolapo, added.

The partnership means Brila 88.9 FM will serve as the official Media Partner of the yearly Sportsville Award ceremony.