Streaming platforms becoming new pulpit, Spotify data suggests

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A new report by global audio streaming giant Spotify has revealed that young Nigerians may be swapping the pulpit for podcasts and moving worship to a digital space rather than worshipping in physical gatherings.

The new Spotify data shows surging interest with gospel streams jumped 298.8% in 2022 and 306.4% in 2023, while faith-based podcast listening grew 842.6% in 2022 and continues to rise.

In recent years, a quiet revolution has been happening amongst Nigerian youth. From the backseat of a Bolt to the middle of a gym set, Gen Z is redefining what it means to go to church.

Though the pews aren’t empty, the digital pulpit is overflowing, suggesting an era of rise in worshippers online and streaming platforms like Spotify.

For many young Nigerians, the traditional schedules of religious institutions are being replaced by the flexibility of online presence. Faith-based podcasts have moved from the fringes to the forefront, becoming the primary source of spiritual mentorship.

Spotify data further shows an unprecedented explosion and massive climb, including a 71.7% surge in 2025. This isn’t just a trend; it’s a fundamental shift in consumption. Gen Z isn’t waiting for a Sunday morning service to hear a word; they are seeking on their own terms, anytime, anywhere.

Leading this movement are the voices that have become the daily soundtrack to the Nigerian youth experience: Apostle Femi Lazarus: Bringing apostolic fire to the digital space, Celebration Church International (Pastor Emmanuel Iren): Merging deep theology with a modern, relatable “Digital Ecosystem” vibe.

Apostle Joshua Selman (Apostle Joshua Selman), and Apostle Joshua Selman (Koinonia): Providing the intellectual and spiritual depth that young Nigerians crave. Mildred Kingsley-Okonkwo: Whose “Bible Before Breakfast” has become a non-negotiable morning ritual for the mobile-first generation.

The reason for this “Pew-to-Podcast” pipeline is simple: Mobility. Spotify data reveals that over 90% of faith-based streams in Nigeria happen on mobile devices.

In a country where time is often spent navigating the Lagos traffic logjam or the hustle of a market run, the mobile phone allows faith to travel. For the Gen Z listener, Church is no longer a destination you visit; it is an experience you carry. This Faith in Motion allows them to maintain a deeply personal spiritual life without the constraints of a physical building.

While the podcasts provide the teaching, gospel music provides the atmosphere. The rise of the digital pulpit has sparked a massive parallel surge in music streaming. During the Easter period, gospel music streams jumped 298.8% in 2022, with a sustained 82.3% growth in 2025.

Artists such as Nathaniel Bassey, Moses Bliss, Dunsin Oyekan, Mercy Chinwo and Sunmisola Agbebi have become the influencers of this era.

Their tracks, from the viral Pastor Oche Ogebe’s Promise Keeper to Lawrence Oyor & Moses Akoh’s We Will Be Many, Sunmisola Agbebi’s B’Ola (Honour), and Ebuka Songs’ I Will Pray, have become anthems of a generation that values spiritual authenticity over traditional religious performance.

Spotify said: “As we celebrate Easter this year, the cultural relevance of the season remains as strong as ever, but the delivery has changed. From April 1–7, listeners can even dive into a special Naija Worship playlist takeover by Dunsin Oyekan, bridging the gap between personal devotion and communal celebration.

The Digital Discipleship era is here to stay. By swapping the pew for the podcast, Nigerian Gen Z isn’t leaving their faith behind; they are simply taking it with them, one stream at a time.”

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