NIGERIA’s noodle brand, Indomie has reaffirmed its commitment to celebrating the nation’s rich cultural heritage through its participation in two of the country’s iconic cultural festivals – the Ojude Oba Festival in Ogun State and the Ilorin Durbar in Kwara State.

Held on May 29, 2026, in Ijebu-Ode, the Ojude Oba Festival brought together thousands of attendees in a vibrant display of culture, fashion, horse riding, and community pride.

As part of its efforts to root the brand in the culture of its consumers, Indomie supported some of the activities of the indigenous families participating in the festival and also had strong brand experiential presence at the festival. Indomie also had a children’s days celebration in partnership with one of the prestigious families a day to the Ojude Oba. This further demonstrated its dedication to preserving and promoting love through Nigeria’s rich cultural traditions.

The brand’s presence at the festival underscored its longstanding connection with Nigerian families and communities, while celebrating the values, heritage, and unity that the Ojude Oba Festival represents.

Similarly, Indomie was prominently represented at the Ilorin Durbar Festival, held on May 28, 2026, in Ilorin, Kwara State. The historic event, renowned for its colourful procession of horsemen, regal displays, traditional attire, and cultural performances, served as another platform for the brand to celebrate Nigeria’s diverse cultural identity with it’s consumers

Speaking on the significance of the brand’s participation in both festivals, Regional Brand Manager, Indomie Noodles Nigeria, Ebere Anajama, emphasised the importance of preserving cultural heritage and strengthening community bonds.

“As Brand Manager for South West region and overseeing Indomie’s presence at both the Ojude Oba Festival and the Ilorin Durbar, it is important to reaffirm the brand’s commitment to culture and genuine consumer connection. We believe culture is one of the most powerful expressions of identity and a meaningful lens through which consumers relate to the brands in their lives.

“Our involvement in these festivals is about far more than visibility. It reflects our sincere alignment with the traditions, values, and lived experiences that matter to our consumers. As a brand, we are intentional about showing up at the moments that are most significant to our consumers. Celebrating and preserving the rich cultural heritage of the South West is not just something we support, it is something we are honoured to be a part of.”

Also commenting, Brand Manager, Indomie Noodles Nigeria, Tope Sule, highlighted the brand’s enduring relationship with Nigerian families and communities.

“For over three decades, Indomie has been a part of the everyday lives of Nigerian families, growing alongside generations and becoming woven into the fabric of our communities. Our support for cultural festivals such as Ojude Oba and the Ilorin Durbar reflects our deep appreciation for Nigeria’s rich heritage and the values that unite us as a people.

“These festivals are more than celebrations; they are powerful expressions of family, identity, tradition, and community spirit. As a brand that has enjoyed a longstanding relationship with Nigerians, we remain committed to celebrating and preserving the cultural moments that bring families together and strengthen the bonds that connect us as a nation.”