Wema Bank has disbursed ₦17.96 million to 273 customers within the first month of its Season 5 “5 for 5 Rewards” campaign, underscoring strong customer engagement and the lender’s drive to promote financial inclusion and customer loyalty.

The latest edition of the rewards programme, unveiled in May as part of the bank’s 81st anniversary celebrations, is structured to encourage responsible banking habits while providing incentives across key customer segments, including youths, women and the mass market.

The campaign commenced with a special anniversary event at Ikeja City Mall, where 81 customers received cash rewards of ₦81,000 each. The activation accounted for more than ₦6.5 million in payouts and set the tone for subsequent daily and monthly reward draws.

According to the bank, an additional 192 customers emerged as winners during the first month of the campaign, bringing the total number of beneficiaries to 273.

In the youth category, 37 students benefited from rewards valued at ₦4.4 million. The beneficiaries included recipients of PocketMoni cash rewards as well as university students who received tuition support grants.

The women-focused segment also recorded notable participation, with customers receiving cash rewards under the bank’s self-care initiative. Meanwhile, the mass market category produced the highest number of winners, with hundreds of customers benefiting from daily cash prizes and monthly draws.

Speaking on the performance of the campaign, Managing Director and Chief Executive Officer of Wema Bank, Moruf Oseni, said the initiative reflects the bank’s commitment to making customer loyalty rewarding, transparent and accessible.

He noted that the positive response recorded within the first month demonstrates that banking services can create tangible value for customers beyond routine financial transactions.

He added that the campaign is designed not only to reward account holders but also to encourage healthy financial practices among Nigerians.

Oseni said more opportunities and reward categories would be introduced as the campaign progresses, stressing that the bank remains focused on delivering meaningful impact to customers across the country.

“This is only the beginning. With more reward categories, more winners and more opportunities still ahead, we remain committed to creating meaningful impact for our customers and ensuring more Nigerians experience the value of banking with Wema.”

To qualify for the programme, customers are required to open or reactivate a Wema Bank account, maintain a minimum balance threshold and carry out at least five monthly transactions through the bank’s digital and card channels.

The bank disclosed that more than ₦170 million has been set aside for rewards between May and December 2026, with thousands of additional customers expected to benefit before the end of the campaign.