La Roche-Posay, a leading brand in dermatological skincare, will hold a week-long pop-up activation at Ikeja City Mall from June 23 to 29, 2025. The event will spotlight its sun protection range, Anthelios — including the newly launched Anthelios Anti-Pigment Fluid — and the Mela B3 Serum designed for correcting dark spots.

Located at one of Lagos’s most trafficked shopping destinations, the event aims to bring expert skin health education directly to consumers through live consultations and interactive product experiences. Attendees will have access to scheduled consultations with Nigerian dermatologists and trained skincare consultants, offering tailored advice for managing hyperpigmentation, sun sensitivity, and other common skin concerns.

Visitors can look forward to:

• Personalized skin consultations with certified dermatologists and skincare consultants on scheduled days, offering expert advice on hyperpigmentation, sun protection, and sensitive skin.

• Hands-on discovery of hero franchises — including the new Anthelios Anti-Pigment Fluid, the Mela B3 Serum, and more.

• Exclusive product discounts on Wednesday, June 25, 2025.

• Product sampling and giveaways.

• An interactive game experience with instant skincare prizes and branded merchandise.

Nadia Amasa, a representative of L’Oréal Dermatological Beauty, noted that the activation is part of the brand’s broader strategy to improve skincare education and access.

“This pop-up reflects our commitment to advancing skin health awareness through education, access, and dermatologist-backed solutions,” she said. “La Roche-Posay’s Anthelios and Mela B3 lines have set a new standard for clinically effective skincare in photoprotection and pigment correction, especially for skin of color. We’re excited to connect directly with Nigerian consumers in a setting that’s both informative and engaging.”

The event will also feature sampling opportunities, giveaways, product demonstrations, and an interactive game station with instant prizes. Special discounts will be available on June 25.

La Roche-Posay says the goal is to equip attendees with personalized, science-driven advice while creating a more informed and empowered skincare community.

For more updates, follow @larocheposay on Instagram.