Members of the National Institute of Marketing of Nigeria (NIMN) are exploring how brands and marketers can better understand consumer behaviour, build stronger relationships with audiences, and adapt to evolving market trends.

Addressing journalists in Lagos recently, NIMN President Bolajoko Bayo-Ajayi disclosed the three-day event is expected to attract marketing professionals, students, corporate executives, and academics across the country.

Themed, ‘Community, culture & connection: Re-imagining the New Market,’ she added, “we are gathering the brightest minds from across Nigeria to share not just theoretical knowledge, but hard-won practical experiences. NIMN is positioning itself as the engine room of value creation for the Nigerian economy.’

She outlined three critical pillars guiding the conference: community (treating consumers as active co-creators), culture (prioritising authentic local expressions over imported models), and connection (building human and technological bridges for long-term loyalty).

To her, “we are moving beyond chasing reach alone to focus on these three pillars. By bringing experience and innovation together in Port Harcourt, we are ensuring that our discussions are as practical as they are visionary.”

Speaking further, she stated a major highlight would be the induction for qualified candidates into Associate and Fellow status.

Beyond the inductions and elections, Bayo-Ajayi added the opening day features a Students Conference themed “From Classroom to Marketplace,” bridging the gap for emerging talent by connecting students directly with industry practitioners.

Deputy Vice-Chancellor, Academic Pan Atlantic University Prof. Uchenna Uzo is expected to deliver the keynote address. The event is scheduled to hold from June 18 to 20, 2026 in Port Harcourt Rivers State.