Sets agenda for advertising’s next chapter

The Association of Advertising Agencies of Nigeria (AAAN) will today commence its 53rd yearly general meeting and congress in Lagos, bringing together leaders across advertising, marketing, media, government, and the creative economy to examine the forces shaping the future of the industry.

The two-day event, which will take place at Providence Hotel, Ikeja GRA, Lagos, themed “AdVolution: The End of Advertising as We Know It and How to Win What Comes Next,” will explore how the advertising industry is adapting to rapid changes driven by technology, Artificial Intelligence, evolving consumer expectations, and emerging creative models.

The AGM/Congress will begin with AAAN’s business session, where members will receive updates on the association’s activities, committee reports, and strategic priorities, as well as provide an opportunity to reflect on the association’s progress and discuss key issues shaping the industry.

Meanwhile, the main conference, scheduled for tomorrow, will feature the official opening by Lagos State Governor, Babajide Olusola Sanwo-Olu, alongside participation from government officials, regulators, and industry stakeholders, including the Minister of Information and National Orientation, Mohammed Idris Malagi, and the Director-General of the Advertising Regulatory Council of Nigeria (ARCON), Dr Lekan Fadolapo.

Chief Executive Officer of Big Cabal Media, Tomiwa Aladekomo, and Head of Brand & Communications at Fidelity Bank Plc., Dr Meksley Nwagboh, in their keynote address, will share perspectives on the evolving advertising landscape, brand building, and the role of communications in a rapidly changing marketplace.

According to AAAN President Lanre Adisa, the theme of the 2026 congress reflects the need for the industry to confront change while preserving the creativity and human connection that define effective advertising.

Adisa noted that while technologies, such as AI, are reshaping the industry, agencies remain central to developing ideas and solutions that connect with audiences and technology, serving as an enabler of human creativity rather than a replacement for it.

The event will, however, conclude with a gala and awards night, which will recognise outstanding individuals and celebrate achievements across Nigeria’s advertising industry.