The Cross River State Signage and Advertisement Agency (CRISSAA) and the Kogi State Government have introduced new tariffs for political billboards and campaign advertisements ahead of the 2027 general elections.

The Cross River State government pegged presidential campaign adverts at N150 million and governorship adverts at N100 million.

The CRISSAA said the new rates were designed to regulate political advertising, promote issue-based campaigns and ensure compliance with established standards.
 
The Director-General of CRISSAA, Mr Ubong Sam, disclosed this during an interactive session with members of the Inter-Party Advisory Council (IPAC) in Calabar.
 
Sam said political parties and candidates intending to erect billboards or deploy other forms of campaign advertising in the state must submit their materials to the agency at least 21 days before installation for screening and approval.

According to him, senatorial campaign advertisements will attract N50 million, while candidates for the House of Representatives and State House of Assembly will pay N25 million and N5 million, respectively.

He explained that the tariffs were arrived at after consultations with relevant stakeholders and were intended to reflect current economic realities.
 
“Our rates are moderate and reflect current economic realities. We arrived at them in synergy with critical stakeholders. It is not targeted at anyone and is meant to allow multiparty campaigns towards the 2027 elections,” Sam said.
 
The Special Adviser to the Governor on Inter-Party Affairs, Mrs Nkoyo Otu, described the rates as reasonable, urging political parties, candidates and their supporters to conduct their campaigns with mutual respect and understanding.
 
She said peaceful electioneering would be essential as political activities gather momentum ahead of the 2027 polls.
 
Similarly, the IPAC Chairman in the state, Effiong Edet, said opposition parties were comfortable with the tariffs, particularly when compared with charges imposed in some other states.
 
Edet urged political parties and candidates to comply with regulations governing political advertising, saying adherence to the rules would contribute to a peaceful political environment.

In the same vein, under the Kogi State Government-approved fee structure, presidential candidates will pay N150 million for campaign signage and related promotional materials across the state, while senatorial candidates will pay N50 million.
 
House of Representatives candidates are to pay N30 million, while candidates contesting seats in the state House of Assembly will pay N5 million.
 
For the local council elections, chairmanship candidates will pay N2 million, while councillorship candidates are required to pay N300,000.
 
The Commissioner for Information and Communications, Kingsley Fanwo, disclosed the new rates in Lokoja following a meeting between government stakeholders and operators in the signage and advertising sector.
 
The development comes ahead of the commencement of campaigns for the presidential and National Assembly elections, scheduled to begin on August 19.