Managing Director of the Nigeria Global Reputation Management Project, Patricia Obozuwa, has urged communicators to turn the nation’s global influence into lasting trust.

Speaking at the 11th Nigeria Digital PR Summit held in Lagos recently, she observed the country’s music and film professionals enjoy global reach.

Themed, ‘The rise of digital influence: Culture, creators and the new PR paybook,’ Obozuwa however, queried, “how can a country be so globally influential, yet still struggle to translate that influence into trust?”

She added, “countries don’t compete on resources alone anymore. They compete on trust.”

To her, ‘facts build credibility. Stories build memory. We need both. Nigeria’s reputation will be strengthened by giving the world more reasons to believe in us.”

The international keynote speaker, Michael Pepper, spoke on how AI systems are shaping the future of digital influence.

In his speech, founder and convener, Nigeria Digital PR Summit, Segun McMedal, observed every session was a masterclass.

In 2016, he recalled the conversation began as a small experiment in Lagos. Today, McMedal said, the summit has become a national platform where the people shaping the county’s economy learn, connect and raise the standard of practice.

To him, “our honourees prove that digital influence, used responsibly, earns trust that lasts.’
The event was rounded off with the Third Nigeria Digital PR Awards Gala.

Themed, ‘Art of Influence,’ the selection panel, chaired by Datari Ladejo, named GITEX Nigeria 2026, by SKOT Communications, Digital PR Campaign of the Year. Quadrant MSL emerged PR Agency of the Year (Digital), while Trendupp Africa won Creator and Influencer Agency of the Year.