Jumia Nigeria has unveiled its 2026 Black Friday campaign, “No Manage Am,” offering discounts of up to 60 per cent from October 30 to November 30.

The month-long campaign will feature deals across essential and lifestyle categories, giving shoppers more opportunities to replace worn-out products, upgrade everyday essentials and purchase items they have been putting off, while making their budgets go further.

To support the increased demand expected during the campaign, Jumia has upgraded its platform capacity to accommodate approximately three times the traffic recorded during last year’s Black Friday.

The campaign was announced at a media briefing attended by Chief Executive Officer of Jumia, Temitayo Ojo, alongside Chief Commercial Officer, Oluwafemi Ajulo; Chief Marketing Officer, Lere Awokoya; Chief Operations Officer, Marilyn Oruwari; and Head of Public Relations, Henry Enyinnaya.

Inspired by the familiar Nigerian expression “No Manage Am”, the campaign speaks to a relatable reality: making do with things that no longer work as they should, whether it is a faulty charger, an outdated appliance or an overdue replacement.

Speaking at the briefing, Ojo said: “With ‘No Manage Am’, we are making Black Friday about more than discounts: it is about helping customers get the products they want, at prices that work for them, through a reliable shopping experience. Our upgraded platform can accommodate approximately three times last year’s Black Friday traffic, and we are ready to deliver our most memorable edition yet.”

The campaign will offer discounts of up to 60 per cent, with NIVEA, Xiaomi and Skyrun serving as headline sponsors, alongside brand partners including Silver Crest, Oraimo, Samsung and Aeon, as well as other participating brands.

Together, these partners will bring offers across key consumer categories, giving shoppers more opportunities to find value on the products they want and need.

Additional attractions include daily Brand Day deals, Sunday free-shipping offers, a Scavenger Hunt featuring 200 hidden items, the Snatch It Challenge and live-streamed giveaways.

On November 11, shoppers can discover freebies hidden across the platform during 11 consecutive hours of promotions, from 8am to 6pm. The campaign will culminate in a Cyber Monday finale on November 30.

To support the anticipated increase in demand, Jumia has conducted platform stress tests, strengthened its infrastructure and worked with vendors to prepare product assortments and fulfilment operations. Customer support has been scaled across the app, website, WhatsApp, live chat and telephone hotlines, with 24-hour assistance. AI-powered chat support, a call-to-order service and an improved returns and refund process will provide additional support throughout the campaign.

Consumers are encouraged to visit the Jumia website or download the Jumia app ahead of October 30 to browse participating brands, compare available offers, build wishlists and plan their purchases.