M-Net CEO, Yolisa Phahle, recently revealed that there are no plans for the hit TV show “Big Brother Africa this year.

Phahle while speaking with Journalists as DStv celebrated Africa Month in May revealed that the cancellation was due to lack of sponsorship as organizers of the show, Africa Magic and Endemol are unable to get sponsorship for this year’s edition.

She revealed that they have already produced Big Brother Africa for Angola, but do not have plans for the continental show for now.

The Manager of Multichoice Ghana, Anne Sackey also confirmed to Razz Newspaper that they at Multichoice Ghana have received notice from M-NET that this year’s edition of Big Brother Africa will not come off. She explained that M-NET did not give them any reasons as to why they will not be airing the Big Brother this year, but she suggested it could be due to sponsorship constraints.

“They didn’t give us any reason though, but I think it’s mainly because of cash constraints as we all know the show is very expensive to put up” she said. Anne Sackey said since the organizers don’t have a constant annual headline sponsor (s) for the show, it becomes difficult sometimes getting sponsors. “They don’t have fix sponsors on the show. Every year the sponsor changes, sometimes it’s Coca-Cola, sometimes MTN and other companies from Ghana have sponsored before” she noted.

On further interrogation to shed more light on their inability to get a sponsor for Big Brother Africa 2016; Anne stated that M-NET is a separate company who have their own target and strategies and until they write to them, she can’t answer more questions than she has already done on their behalf.