Nigerians have yet been provided another premium brand, first of its kind from the stables of Guinness. The new brand, Golden Lager Beer, Guinness Gold was launched at the weekend in Lagos. The launch took place after a tour of newsmen to the Guinness factory in Lagos. Guinness Gold is said to be a refreshing lager, packed full of depth and character, making it ideal for Nigerians who are looking for more delightful experience.

The packaging of the brand in nicely shaped green bottle, branded with gold colour seal makes it stand out. Its unique combination of high-quality ingredients sourced locally and internationally gives it an attractive golden colour. Alongside the standard malt, the addition of two speciality malts – crystal malt and amber malt – creates a lager with real depth of flavour. The use of the same Guinness yeast as found in everyone’s favourite stout, Guinness FES, provides fruity flavours within the lager beer allowing drinkers to really savour the flavour.

Ideally consumed from the unique Guinness Gold Glassware, which has been specially developed to accentuate the flavours for the drinker, Guinness Gold will retail at 350N for a 600ml bottle. With a strong heritage of brewing around the world for over 250 years, and in Nigeria for over 50 years, the master brewers are always looking for ways to push brewing boundaries and experiment and innovate in true pioneering style.

According to the brand’s representative, “We know that consumers are looking for new drinking experiences and that is why we have developed Guinness Gold. This new lager beer is a special launch that is collaboration between the expertise of our brewing team here in Nigeria and the team in Dublin, the birthplace of Guinness. Together, they have developed a delicious lager full of flavour and depth that we really believe will appeal to modern discerning tastes. It is a refreshing lager beer with the bold character you would expect from Guinness, but it is clearly different in look and flavour to Guinness FES stout. We’re very excited to bring it to Nigeria for the first time in the world and we’re encouraging Nigerians to celebrate life’s golden moments with Guinness Gold.”

While speaking during the tour, Dublin-based innovation brewer, Aisling Ryan said, “The brewers at Guinness are passionate about bringing more flavour to drinkers around the world through our beers, and we’re very excited to be doing that here in Nigeria with our new lager beer, Guinness Gold. Working collaboratively with the pioneering brewing team in Nigeria, we wanted to develop a flavourful beer that people can discover and share every day. Staying true to the ethos of the Guinness founder, Arthur Guinness, who was a man of vision, Guinness Gold a lager beer that combines craft with science to produce a premium lager beer for Nigerians to enjoy in life’s golden moments.”