Carpe Diem Solutions wins bronze for Use of Media at 2023 Pitcher Awards
Carpe Diem Solutions, a leading story-driven Public Relations agency, is delighted to announce that it won a Bronze for Use of Media at the renowned 2023 Pitcher Awards held last weekend in Lagos. The accolade recognised Carpe Diem’s exceptional work on the Labari Africa Productions launch in December 2022.
The Pitcher Awards, known for honouring excellence and innovation in the creative and marketing communications industry, is one of Africa’s most valuable and internationally respected accolades. Every year its esteemed jury, made up of experts from across the region, come together to review and benchmark creativity expressed across Africa through various media, including print, film, audio, outdoor, PR, Entertainment, and Digital.
Edward Israel-Ayide, the Founder, Head of Communications and Strategy at Carpe Diem Solutions, shared his delight and gratitude for the recognition; “Winning the Bronze award for Use of Media at the Pitcher Awards is a true testament to the dedication and talent of our team at Carpe Diem. We are incredibly honoured to have contributed to the success of the Labari Africa Productions launch. This award reinforces our commitment to delivering exceptional results for our clients and is a testament to the support of our partners in the media.”
The Use of Media category triumph acknowledges Carpe Diem’s exceptional leveraging of media channels to captivate audiences, amplify brand narratives, and drive remarkable outcomes. Carpe Diem effectively communicated the essence of Labari Africa Productions by skillfully utilising different media channels. This captured the attention of the media and stakeholders in the Nigerian film industry, firmly establishing the brand as a prominent player in Nollywood.
The 2023 Pitcher Awards jury members for the Use of Media category included Pria Thacoor (Founder and Managing Director, P&P Link, Mauritius), Boris Crestia (President Gazelle Touch, Abidjan, Ivory Coast), Lerato Songelwa (Managing Director, Hill+Knowlton Strategies, South Africa), and Igwe Okeke (Managing Director, Carat, Nigeria)
Tunde Leye, Managing Partner at Labari Africa Productions, expressed his enthusiasm for Carpe Diem Solutions’ well-deserved award win, stating, “We are thrilled to celebrate Carpe Diem Solutions’ remarkable achievement at the 2023 Pitcher Awards. Their expertise in leveraging media channels to tell compelling stories played a crucial role in the success of our brand launch. We commend their creativity, strategic thinking, and unwavering dedication to achieving outstanding results.”
Since 2019, Carpe Diem Solutions has been at the forefront of driving impactful PR campaigns through captivating storytelling and strategic media utilisation. By delving into the heart of a brand’s story, the public relations agency crafts campaigns that enable clients to build trust, establish authority and inspire action.