Paradise Game and Visa Launch “The Money Kings”, a Gamification Program to Promote Financial Education During Festival of Electronics and Video Games of Abidjan (FEJA) 6, the Biggest Esports Event in Africa
Paradise Game (ParadiseGame.net), beacon for esports and edtech in Africa, initiated with VISA, a regional program to promote financial education to equip 200,000 young Africans with economic, budgetary and financial knowledge. The official launch was held during FEJA (Festival of Electronics and Video Game of Abidjan), a major gaming event on the continent, on November 26th and 27th 2022 at Cosmos Yopougon.
Launch of a video game designed by VISA during the 6th Edition of FEJA (Festival of Electronics and Video Game of Abidjan), the biggest esports event in Africa
Since 2017, Abidjan hosts every year the FEJA, a major gathering dedicated to video game fans where the best players compete. Gamers get to connect and share while all the tournaments are broadcasted online. This event stands as an exceptional opportunity for thousands of young Africans to discover the FINANCIAL FOOTBALL and test their financial education knowledge.
Managing basic financial tools is key for more inclusivity.
Financial education is one growing issue for local and federal governments. Traditional school curriculums lack that type of soft skill which creates a real handicap for the youth.
Several studies showed that having financial education at a young age could help reduce risks of debt, and also positively impact their financial choices in the long run.
Paradise Game and VISA unite to launch the program “The Money Kings – Gamify your financial knowledge” or how to use gaming to promote financial education.
This program consists in teaching financial education using technology. It includes content creation, in-school activities, initiations and competitions. The workshops organized in this program will provide the basic tools to better manage money and personal finances.
Sidick Bakayoko, Founder of Paradise Game, welcomed the partnership with VISA, world leader of digital payments:
“As a video game industry player, we are happy to join VISA in its efforts to promote financial literacy in Africa. Video games are a powerful learning tool that can enable us to improve skills, boost creativity, and inspire the new generation. This collaboration shows the potential of this sector and its capacity to impact lives. Training the youth is a key topic and the assistance of VISA will reinforce our mission which is to entertain, educate, and empower the youth in Africa”.
Mr Carl Malan, Vice-President, Inclusive Impact and Sustainable Development at Visa Central Europe, Middle East, and Africa.
“The video game industry is growing in Africa. Working with Paradise Game allows us to attract a dynamic young audience that needs to grow financial education skills if they want to fully enjoy everything the digital universe offers.”
Distributed by APO Group on behalf of Paradise Game.
More images: http://bit.ly/3EHuoZh
Press Contact Paradise Game:
Press Contact Visa:
Corporate Communications, West and Central Africa
+225 07 01 05 07 61
About Paradise Game:
Paradise Game’s mandate is to entertain, educate, and empower the youth in Africa. Paradise Game plans to interact and influence 10 million people in the next 5 years.
Paradise Game initiated the first festival of video games and esport in West Africa, the FEJA (Festival of Electronics and Video Games of Abidjan) – (www.FEJA.ci). and a TV show called Paradise Game Show which is dedicated to the promotion of video game actors in Africa. The company owns 3 esport and edtech centers in Ivory Coast.
Paradise Game promotes game creators « made-in-Africa » on the international level especially with « Africa Corner by Paradise Game » during big forums such as Gamescom and Paris Games Week.
About Visa Inc.:
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. For more information, visit About Visa (http://bit.ly/3GRPuqS), visa.com/blog (http://bit.ly/3icUOdT) and @VisaNews (http://bit.ly/3XAY4jA).