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Akideinde emerges Boomplay Music regional director


Yemi Akinigbabe, Iredumare Opeyemi, Ms. Tosin Sorinola, Dapo Asekun and Oye Akideinde at the Boomplay Music press briefing in Lagos

General Manager, Operations, Mobile Apps for TECNO Mobile Limited, and co-founder of, Oye Akindeinde has emerged as the Digital Entertainment Innovator of the Year at the 2018 Marketing Edge Brand and Advertising Excellence Award.

According to the organisers of the award, Marketing Edge, Akindeinde was recognised for his outstanding performance and entrepreneurship in the digital and music space in Nigeria.

Akindeinde described the award as larger than him, but commended his team at Boomplay Music for their dedication and support. He also reserved some praise for his family.


“Receiving an award amongst my peers and mentors makes me more thankful than ever. This moment is about visibility and about representation. What and who is seen in the media defines our perception of Nigeria and the world around us. My aim has always been to impact humanity positively through innovation and ensure that Nigeria stops being seen as a consumer but as an innovator,” he said.

Akindeinde has over 16 working experience as a digital developer and entrepreneur. His job experience has been primarily in consumer goods, eBusiness, financial, media and digital sectors. He has been successful in IT, project management, strategy, product and business development, marketing, giving him a vast set of skills.

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