British American Tobacco’s (BAT) Area Director for West and Central Africa, Yarub Al-Bahrani, has promised greter choice of products with less risk to consumers.
He stated this when the governor of Oyo State, Seyi Makinde paid a working visit to BAT’s factory in Ibadan.
The visit by the Governor was for a first-hand appraisal of BAT’s $185m factory investment in the State and to also officially launch the N200m Farmers Fund instituted by BAT for the re-integration and profitable engagement of ex-tobacco farmers in the production of food crops – cassava and maize.
BAT said its transformation and pursuit to build a better tomorrow is accelerated by innovation and sustainability.
“The company’s consumer-led innovation is centred around anticipating and satisfying the ever-evolving needs of its consumers and providing them with a range of reduced risks products. As was done with its legacy business, implementing this entails the establishment of manufacturing and export hubs. Hence, further capital investments will be made in Nigeria and across West and Central Africa but the expansion and investment in new product lines will be at the Ibadan factory.
BAT announces corporate transformation initiative
(FILES) This file photo taken on January 17, 2017 shows signage pictured on the front of the headquarters of British American Tobacco, at Temple Place in central London. British American Tobacco is being investigated for possible fraud regarding company activities in Africa, it announced on August 1, 2017. Britain's Serious Fraud Office said that "it is investigating suspicions of corruption in the conduct of business by BAT... its subsidiaries and associated persons", while a spokeswoman for the tobacco giant told AFP that the probe concerned allegations of misconduct in Africa. / AFP PHOTO / Isabel Infantes
