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Dangote rewards loyal cement customers, offers refinery priority distributorship license


Dangote Cement Plc. has offered cash rewards and priority distributorship license when its refinery takes off next year for its loyal cement customers.President of Dangote Group, Aliko Dangote, who made the pledge, thanked the loyal cement distributors for their faith in the company and also assured them of consistent reward, as a form of motivation for their patronage and loyalty to the brand.

Dangote said: “This event today is significant in two reasons; first, it is in furtherance of our culture and practice to reward excellent performance by our customers. Secondly, it is also meant to build stronger and abiding value relationships.  It is a night to say thank you for all your efforts in making Dangote Cement a household name in Nigeria and the number one preferred cement.

“As soon as our new projects come on stream, the opportunity for priority distributorship will be available to you as reward for your loyalty. Thank you for your dedication and for being our support system”

While describing the distributors and customers as partners in creating value, Dangote said: “We are in business because of you and we will always strive to ensure that you get the best from us. We commend you, our valuable distributors, for standing by us over the years. We call on you to do more in the second half of the year. Thank you for your dedication and for being our support system.” 

Welcoming the distributors and other customers of the company to the award ceremony, Group Managing Director and Chief Executive of Dangote Cement, Joe Makoju said the
company will forever be thankful to the distributors and all its customers for their loyalty and for making the public see the uniqueness of the Dangote cement brand.
Makoju said the distributors must have seen that they have not made a mistake for deciding to do business with the company. He promised that the cement Company would continue to show appreciation to them and urged them to strive to sell more Dangote cement this year, with a promise that they would also be rewarded more saying; one good turn deserves another.The overall best customer for the reviewed period, Mr Ifenchor Lawrence of Lafenax company lauded the management of Dangote Cement for giving back significantly to their loyal customer.

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