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E-commerce firm appoints Macaulay as chief commercial officer

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Adenike Macaulay


A technology-enabled travel agency, Wakanow.com Limited (Wakanow), has announced the appointment of Adenike Macaulay as the company’s Chief Commercial Officer (CCO). Her appointment takes effect from July 5, 2021.
 
Excited Macaulay, who expressed readiness to take up the new responsibility as the CCO of Wakanow by helping to unlock fresh business channels and opportunities for the company, said: “I am excited to bring my expertise home to build an indigenous brand I have watched grow, disrupt and lead the evolution in the travel industry in Africa. I look forward to contributing to the growth of Wakanow and exploring the opportunities ahead.”
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In their remarks, the Board and Chief Executive Officer of Wakanow, Bayo Adedeji, said Macaulay’s appointment would enhance the current significant growth trend of the company, drive incremental profitability and expand its market leadership.
 
Macaulay is a dynamic leader in the airline industry, the first female and first Nigerian to be appointed as General Manager for Lufthansa Group in Nigeria and Equatorial Guinea. 
 
Her career at Lufthansa spanned 12 years where she held various positions across sub-Saharan Africa overseeing diverse teams as Regional Marketing Manager, Senior Manager Customer Products and Marketing, Head of Sales products and Programs and rose through the ranks to become the General Manager of Lufthansa Group.

As the General Manager, she led the sales, marketing, servicing and commercial activities for Lufthansa in Nigeria and Equatorial Guinea.
 
She holds an MBA from the University of Warwick in the UK, a BSc in Systems Engineering from the University of Lagos, professional diploma from the Digital Marketing Institute, Ireland among other qualifications.  

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