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Firm to host Nigeria’s first glocalisation, branding summit 


Lanre Osibona.<br />Photo: Channels

Arrangement has been concluded to host Nigeria’s first edition of Glocalisation and Branding Summit in Abuja, the organisers, a global public relations firm, Vivacity PR has said. The event, aimed at helping brands to expand to global markets using local creativity and personal branding, is scheduled to hold at NAF Conference Centre on March 21.

Chief Executive Officer, Vivacity PR, Kemi Areola, disclosed that seasoned brand experts, including Special Senior Assistant to President on ICT, Lanre Osibona, Nigeria Country Director, DAI, Joe Abah, President, African ICT Foundation, Tony Ojobo, CEO, ADSTRAT Consortium, Charles O’tudor and Personal Brand Strategist, Chidi Okpala have been confirmed to speak at the event.

According to her, no fewer than 1,000 participants would attend the summit, where topics such as Carving A Niche, Making Your Brand Stand Out Through Uniqueness, Personal Branding in the Digital World, Creating a Global Brand with Local Personnel, Local Financing for Glocal Brands, Getting Comfortable with Out of the Box Branding and Advertising in The Nigerian Sector and other interesting issues would be discussed.


“The idea is to bring together global and local brands to explore areas of synergy, discuss financial options, impact of technology and social media on branding and techniques that would make brands stand out and generate required revenue,” Areola said.

With the theme ‘Accessing Global Markets Using Local Creativity and Personal Branding,’ she noted that the event, which is a corporate social responsibility of the organisation, would be free but provides sponsorship opportunities to corporate entities that are willing to partner with the firm.

Areola stated that the sponsorship, available in platinum, gold, silver and bronze, creates opportunity to provide business services to 1,000 organisations in attendance among other benefits, which include exhibition space, six month advertisement package, display of logo on selected materials, presentation at the summit and others. She noted that discounted media publicity would be provided to interested firms to enable them showcase their services and products, while they are able to take advantage of a goody bag initiative of the firm, where products and services would be advertised at the event.

The event, which would also prioritise the Nigerian SME community, remains a platform where global and local brands would explore areas of synergy, discuss financial options as well as impact of technology and social media on branding and techniques that would make brands stand out. Miele Nigeria, Interra Networks, Fintrak, Codub, and Nigeria Investment Gateway are lending support to the event.

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