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MacTay launches first employee ambassador programme 

By Ngozi Egenuka 
13 September 2022   |   2:54 am
M­ consulting firm, MacTay has launched the first-ever employee ambassador programme designed to leverage employees’ expertise, experience and network for global brand positioning.

M­anagement consulting firm, MacTay has launched the first-ever employee ambassador programme designed to leverage employees’ expertise, experience and network for global brand positioning.

The MacTay Ambassador Programme (MAP), is aimed at establishing a synergy between employees and the firm, as well as rewarding efforts that result in brand awareness and sales.

The MAP programme utilises MacTay’s message, content and employee creativity to improve areas of the business-like sales, brand recognition and corporate reputation.

The overall goal of the MAP programme is to build relationships and partnerships with employees to genuinely align with the company’s content, product and services.

Employee ambassadors were commissioned as leaders and brand influencers to spread goodwill and spread positive messages about their experience and brand offerings, which would in turn build brand awareness and positive brand perception.

Commenting on the launch, Head of Communications, MacTay, Omotoyosi Ajayi, said the brand promotion can and should become a part of company’s culture.

“Having dedicated employee advocates who are willing to endorse MacTay personally reflects well on the brand. Brand ambassadorship reflects the quality, value of a brand and customers see this individual endorsement from employees as more organic and credible than the brand’s direct marketing and advertising,” she said .

According to her, studies have shown that employees can be a much more reliable source for broadening a brand’s influence. An effective employee ambassador program can save the organisation money on paid ads whilst generating better ROI.

“We pride ourselves as pioneers in setting the pace for the employee ambassador drive in Nigeria. We have put together an excellent incentive structure to reward active MacTay ambassadors and we would keep improving on it,” she added.

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