McMedal joins Chenist communications as executive director

Chenist Communications has announced the appointment of Segun McMedal as the company’s new Executive Director, Business Development, Operations and Innovations effective from November 1, 2022.

McMedal is a well-grounded public relations practitioner with several years of cognate experience, providing innovative marketing communications solutions to clients across various sectors of the economy.

He is the immediate past Chairman of the Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) and a member of the Advertising Practitioners Council of Nigeria (APCON).

McMedal, having worked with leading communications firms, is listed among the 50 most Influential Marketing Communications Practitioners in Nigeria.

The Executive Director, Media Communications, Chenist Communications, Adebayo Sowemimo, while commenting on the new appointment, said the company is delighted to welcome McMedal on board with a clear vision and mission to contribute positively to the marketing communications space and expand the practice.

“We are confident that he will be a great asset, considering his robust experience that has spanned over two decades, which will invariably rub off immensely on the company’s growth trajectory in the near future,” he said.

Commenting on his new role, McMedal expressed delight at joining Chenist Communications, adding that the new role will provide him an opportunity to bring to bear his vast wealth of experience in Nigeria’s marketing communications industry, with a deliberate effort to attract new business opportunities for the company, while strengthening existing relationships.

He said although the expectation is high, with the collaboration of management and team members, the journey promises to be an interesting one as they make a deliberate effort to expand business portfolios to a lofty and enviable height.