Olanrewaju Alaka named among 100 Persons of Year 2024 for transformative impact in PR

Olanrewaju Alaka, a name synonymous with innovation and excellence in public relations, has been named one of the 100 Persons of the Year 2024. This esteemed recognition highlights his contributions to advancing the communications industry in Africa and his role as a changemaker in the global PR landscape.

The Founder and CEO of Laerryblue Media, Olanrewaju has led the agency to become one of Nigeria’s top PR firms, renowned for handling high-profile campaigns and delivering cutting-edge solutions for African brands and CEOs.

“I’m truly humbled to be recognized among such distinguished individuals,” Olanrewaju said. “This award is a testament to the transformative power of strategic communication and the incredible team at Laerryblue Media.”

Olanrewaju’s career has been marked by strategic foresight and a passion for empowering brands. His academic credentials, including an MA in Public Relations from Sheffield Hallam University, UK, and a BSc in Business Analysis, have laid the foundation for his expertise in PR strategy, business analysis, and crisis management.

Since its inception, Laerryblue Media has helped African businesses expand their global reach and navigate communication challenges. The agency’s work spans across sectors, offering customized solutions that drive growth and foster brand loyalty.

“Our mission is to tell the authentic stories of African brands, showcasing their innovation, resilience, and impact on the global stage,” Olanrewaju noted.

The 100 Persons of the Year Award adds to a growing list of accolades for Olanrewaju, including the Corporate Excellence Award at the Global Entrepreneurship Festival Award 2024 and a nomination for the 50 Under 40 African Investors. These achievements underscore his influence as a thought leader and visionary in the PR space.

“This year has been phenomenal, and I’m deeply grateful for the opportunities to contribute to the growth of African brands,” Olanrewaju shared.

Beyond his professional achievements, Olanrewaju’s philanthropic efforts amplify his impact. Through his foundation, he provides NGOs and changemakers with the media tools they need to enhance their visibility and attract strategic partners.

“I’m passionate about using communication as a force for good—whether it’s for brands or communities,” he added.

This award reaffirms Olanrewaju’s position as a transformative leader in public relations, inspiring the next generation of communicators to dream big and make an impact.