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Telco reaffirms support for youth, advocates more tech adoption

By Gloria Nwafor 
16 September 2021   |   2:53 am
Telecommunications company, 9mobile has restated support for youth entrepreneurship and innovation. It also urged Nigerian youths to take advantage of the opportunities that technology

[files] 9mobile. PhotoICIRNIGERIA

Telecommunications company, 9mobile has restated support for youth entrepreneurship and innovation.
 
It also urged Nigerian youths to take advantage of the opportunities that technology offers to optimise their businesses and professional endeavours.

 
The telecom company stated this recently during a virtual session, titled “Driving Youth Innovation in Business through Technology”.
 
The session, which was facilitated on Instagram live by business coach, Tricia Olufemi-Olumide (Tricia Biz) and social entrepreneur, Olusola Amusan, attracted several young participants, who joined in to learn about how they can leverage technology and innovation to drive business efficiency.
 
Defining innovation, Tricia Biz noted that innovation does not necessarily mean inventing something new or that has never been done before but simply about improvement. “It is improving your current business to achieve your goals and objectives, grow your income, reach more people and impact more people.”
 
While speaking further on the business model and process innovation, Tricia encouraged businesses to consider and explore the subscription-based market model which has tripled in recent times.
 
“There is no better way to grow your business than to take advantage of the subscription market to get your product on repeat order. The subscription market has grown tremendously especially with COVID-19. Just finding an innovative way to make your existing customers become paying subscribers can make that difference in your numbers,” she said. 
 
On his part, Olusola Amusan noted that with digitisation and globalisation, the economic impact of technology and innovation was compelling and huge for the youths and entrepreneurs.
 
He said business owners must familiarise themselves with emerging technologies to stay relevant and must educate their team to achieve better workplace collaboration.
 
Speaking on the purpose of the session, the Executive Director, Regulatory and Corporate Affairs, 9mobile, Abdulrahman Ado noted that the discussions tied into the global theme for this year’s international youth day celebration, “Transforming Food Systems: Youth Innovation for Human and Planetary Health”, which highlights the very strategic and important roles youths play in the general context of the global economy for growth and sustainability.
 
He said: “There is a remarkable increase in the number of young entrepreneurs springing up on a daily basis in the business space. This for us is a welcome development and must be encouraged with all the necessary infrastructure needed technologically. Youths must therefore not hesitate to embrace innovative technology for their respective businesses to succeed.”