It was a melting pot of beautiful faces, thrilling music and non-stop rave at the Vogue Boys We Go Again 2023 beach rave, held recently, in Lagos. With appearances from talented creatives including prominent mavericks BOJ, and Major Aj, among others, the 24-hour beach rave, was definitely another one for the history books.

“The whole event idea started, in 2020, as a new year party hosted by our production company Ladder, Lex & Booker to celebrate the clients and creatives we’d worked with in the previous year. Instead of a boring ‘thank you hamper’, we thought it more fun to ship everyone to the beach, wine them, dine them and give them the time of their lives at our expense,” the rave king and Head Producer at LL&B, Ebuka Nwobu, tells Guardian.

“Three years on, We Go Again has evolved into an invite-only, annual celebration of the most brilliant creatives in the preceding year. As such, this year we let the general public nominate the creatives that impressed them the most and whom they found deserving of celebration. We’re very grateful for the turnout and even more excited to keep building this into a platform that consistently recognizes & celebrates backend creatives like ourselves who often go unrecognized/unappreciated.”

Hosted by Vogue Boys, the experiential facet of LL&B, We Go Again was a top-notch experience, which saw the crowd discard their tensions and dive into a pool of euphoria during the entire event. With ample security and enigmatic DJ sets, live games, food, drinks and a spacious pool, it was easy to understand why We Go Again is fast becoming the crème of beach raves redefining pop culture in Nigeria.