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Samuel Ogunkoya: The mastermind behind the creation of Wizkid FC

By Guardian Nigeria
28 March 2023   |   1:40 am
In the world of Afrobeats music, Wizkid is a superstar. The Nigerian singer and songwriter has millions of fans around the world who are passionate about his music and his brand. But there's one aspect of Wizkid's success that often goes overlooked: the creation of the "Wizkid FC" fan community. And behind the creation of…

Samuel Ogunkoya

In the world of Afrobeats music, Wizkid is a superstar. The Nigerian singer and songwriter has millions of fans around the world who are passionate about his music and his brand. But there’s one aspect of Wizkid’s success that often goes overlooked: the creation of the “Wizkid FC” fan community. And behind the creation of this community was none other than Samuel Ogunkoya.

Ogunkoya is a young executive in the music industry who has become known for his digital marketing strategies and his work with some of the biggest names in Afrobeats. But it was his role in creating the “Wizkid FC” campaign that really set him apart.

The campaign was launched in 2018, and its goal was to build a strong, dedicated fan community around Wizkid. Ogunkoya was the mastermind behind the campaign, using his expertise in digital marketing and social media to create a buzz around the singer and encourage fans to connect with each other and with Wizkid himself with multiple platforms he had built and relationships he controlled.

The campaign was a huge success, with thousands of fans joining the “Wizkid FC” community and sharing their love for the singer online. The campaign even inspired other Afrobeats artists to launch their own fan communities, using the same template and strategies that Ogunkoya had developed.

But Ogunkoya’s work didn’t stop there. He continued to work with Wizkid and other Afrobeats stars, using his digital expertise to help them build their brands and connect with their fans. He also launched his own platform, Wahala Room, which has become an essential resource for Afrobeats fans around the world.

Today, the “Wizkid FC” community is stronger than ever, and Wizkid himself has become one of the biggest names in music.

And while many people have played a role in his success, it’s clear that Samuel Ogunkoya was a major contributor to the creation of the “Wizkid FC” campaign and the building of Wizkid’s brand.

So the next time you’re enjoying Wizkid’s music or connecting with the “Wizkid FC” community online, remember the name Samuel Ogunkoya. His digital marketing strategies and his dedication to building strong fan communities have helped to shape the Afrobeats genre and create some of its biggest stars.

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