As inflation continues to high, a young Nigerian entrepreneur has launched a startup, Grup Limited, to help households save more of their income.

Grup Limited is a group-buying platform, the first of its kind in Nigeria, designed to make essential food items more affordable.

The company, launched last week, is introducing a community-buying model that allows people to pool resources and purchase food items directly from farmers in bulk.

The Chief Executive Officer of the firm, Ugo Nebeani, explained that by removing middlemen and reducing storage delays, Grup can deliver food faster, cut waste and lower costs for consumers.

According to him, Nigeria, with over 220 million people and a fast-growing middle class, represents a massive market for such innovation.

“Already, families can try out group buying through Grup’s official website, where users shop together and share the savings.

“Food prices remain one of the biggest struggles for families in Nigeria, with studies showing that nearly 60 per cent of farm produce never reaches consumers because of spoilage and inefficiencies in the supply chain. This drives up costs, leaves farmers underpaid, and forces households to spend more.

“Grup believes its digital-first platform will tackle this challenge by linking farmers directly with buyers, promising both cheaper food for consumers and fairer earnings for producers.

“The platform allows everyday people to come together, pool their orders, and unlock wholesale prices on products like rice, beans, garri, tomatoes, onions…

“By leveraging the power of community buying and cutting the channel of distribution, Grup ensures customers get up to 40 per cent cheaper prices than open market rates while handling logistics and making the process seamless.

“Grup is combining the strength of group economics with technology to reshape how Nigerians shop for everyday essentials,” he added.