Airtel appoints Cruz as new MD/CEO for Nigerian operations
Airtel Africa has announced the appointment of Carl Cruz as Managing Director and Chief Executive Officer of its Nigerian arm.
The appointment, which takes effect from May 5, 2023, will see Cruz join the Executive Committee as the Regional Operating Director reporting to the Airtel Africa Group CEO, Segun Ogunsanya, as well as the Board of Airtel Networks Limited (Nigeria).
Cruz, who takes over from C. Surendran, has over 31 years of business and corporate experience from multiple geographies across Africa and Asia. In his most recent position, Cruz served as the Chief Executive Officer and Managing Director of Unilever in West Africa, with responsibility and oversight of three listed operating companies, including Nigeria, Ghana, and Francophone Africa.
He was a board member in the role of Executive Director in Unilever Nigeria Plc and a non–executive director on the board of Unilever Ghana representing Unilever as a shareholder.
Prior to this, he was the Chairman and Managing Director of Unilever Sri Lanka, in addition to occupying leadership roles in Unilever Philippines and Hindustan Unilever India. Throughout his career, Cruz has managed strategic and directional responsibility in sales, distribution, customer and brand development, trade development and commercial engagement.
He holds a Bachelor’s degree in Marketing Management from the University of De La Salle, Philippines.
Speaking on Cruz’s appointment, Ogunsanya said, “Mr. Cruz brings to Airtel Africa a wealth of business experience, exceptional track record and strong values. He has a solid record of accomplishment as a strategic and transformational business leader who thrives on problem-solving and building strong teams to deliver business growth. We look forward to working with him to steer our largest region and to deliver on our corporate purpose of transforming lives.”