Aspira Nigeria Limited has unveiled Viva Matic, its latest innovation designed to transform laundry routines for families and individuals across the country.

With this launch, the company is building on the success of brands like Viva Plus Detergent, and has continued to demonstrate its dedication to delivering practical solutions that meet the evolving needs of Nigerian families.

Viva Matic is a high-performance detergent, specifically formulated for use in washing machines, offering a more innovative and efficient way to handle laundry. With washing machines becoming a household essential across Nigeria, Viva Matic is positioned as an indispensable laundry companion; ensuring clothes come out cleaner, fresher, and protected wash after wash.

The Head of Advertising at Aspira, Lynda Aguocha, said:“At Aspira, we listen to our customers and understand that efficiency and convenience are top priorities for modern households. With Viva Matic, we’re introducing an innovative solution that makes laundry faster, easier, and more cost-effective, redefining what laundry care should look like for today’s Nigerian families.”

Unlike the traditional powder detergents designed for hand washing, the company said Viva Matic’s advanced formula is engineered to dissolve quickly and work seamlessly in both front-load and top-load washing machines. It penetrates fabrics deeply, tackles tough stains, preserves colours, and extends the life of both clothes and washing machines, giving families the confidence of a superior clean every time.

Speaking on the company’s vision for innovation, the Head of Marketing at Aspira, Santhosh Kumar Nair, said: “Viva Matic embodies our commitment to practical innovation and quality.”

It’s more than just a washing product; it’s a solution that helps families care for their clothes and appliances better, while saving time and resources.”