Nigeria’s fast-expanding e-commerce ecosystem provides an opportunity for manufacturers to scale their operations. Industry experts stated this at the unveiling of bitMARTe, a new e-commerce platform, poised to redefine the e-commerce space.

Currently valued at about $13 billion, Nigeria’s e-commerce sector is projected to reach $17 billion by 2030, driven by rising smartphone penetration, improved logistics infrastructure and increased adoption of digital payment solutions.

CBIT Industries Limited has entered the competitive space with bitMARTe, positioning it as a pan-African hub for online buying and selling.

Speaking at the official launch in Lagos recently, Chief Executive Officer (CEO), bitMARTe Industries Limited, Dr Eke Eke, said the platform was designed to address long-standing challenges that have slowed e-commerce adoption in Nigeria and across the continent.

According to him, bitMARTe will offer same-city, same-day delivery, alongside a broad range of merchants and products, with particular emphasis on Made-in-Nigeria goods.

He noted that the initiative would help showcase local products on a global stage while improving affordability and consumer choice.
“Our platform was built around African realities. Delayed delivery remains one of the biggest barriers to trust and adoption in e-commerce. bitMARTe is designed to solve that problem decisively,” he noted.

He acknowledged that high interest rates and stringent lending conditions from banks have constrained growth across the sector.
To bridge this gap, he revealed, bitMARTe has integrated a financing solution into its platform.

“After six months of active participation on the platform, merchants will be eligible for credit and funding based on their transaction history and cash-flow data,” he said.

Chief Operating Officer (COO) and Business Manager, bitMARTe, Tolu Ogungbade, said the company had carefully studied gaps in Nigeria’s e-commerce ecosystem, particularly around logistics and service delivery.

“One of the biggest frustrations for buyers is uncertainty around delivery timelines,” she said. “We are addressing this with same-day delivery, which we believe will help rebuild trust in e-commerce while empowering merchants to grow.”

Ogungbade also highlighted challenges faced by merchants, especially delays in settlements and access to working capital. According to her, bitMARTe intends to resolve these issues by ensuring prompt settlement of merchants immediately goods are delivered.

“Service delivery to merchants has been largely unsatisfactory in this space,” she said. “Our goal is to maintain a strong relationship with sellers while protecting buyers through instant refunds in cases of fraud or product mismatch.”

With its focus on logistics efficiency, merchant financing and consumer protection, stakeholders say bitMARTe’s entry could further energise Nigeria’s e-commerce landscape and strengthen the position of local businesses in the digital economy.