Darling Nigeria, a leading manufacturer of hair extension products, has introduced its new hair extension, DARLING DUCHESS “As light as Your real hair”.

The firm, a subsidiary of the Godrej Consumer Products Limited (GCPL), is renowned for celebrating and supporting African women, their beauty, boldness and unstoppable spirit, which is constantly showcased in their array of products specifically tailored for every African woman.

With the newly launched hair extension, consumers can expect to have a premium experience while braiding.

Business Head -West Africa, GCPL, Chitwan Singh, expressing excitement for the unveiling of the product, said that cutting-edge technology was deployed to create the product.

Stating that Nigeria is the first market in the world the product was introduced, he said the technology ensures the delivery of the ultralight feature of the braid, its superior shine, soft texture, and fuller tips.

Head of Marketing West Africa, Hair Fashion, GCPL, Gbenga Alabi, said; “We are fully aware that the African woman, especially the Nigerian woman, demands and deserves quality braids. She is beautiful and desires to express her beauty in creative way, freely. But today, the heaviness of existing hair extension products is a barrier, exacerbated by the rising price of this class of consumer goods. DARLING DUCHESS, is that ultralight braid solution that delivers more value to the Nigerian woman, more volume, more shine, and fuller tips, at a more accessible price. The product is available in different formats and colors, helping women find their beauty.”

Ayra Star, the popular Sabi Girl crooner also performed at the launch event.