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Documentary: A peek at Eyowo’s hybrid numberless card

By Guardian Nigeria
14 October 2022   |   11:13 am
 Eyowo recently launched a hybrid numberless MasterCard debit card in partnership with MaterCard, known as The Better Card. The MasterCard debit card is positioned as a major innovation against financial fraud in Nigeria. Eyowo designed The Better Cards to ensure the safety of its customers. In recent times, there has been a spike in…


Eyowo recently launched a hybrid numberless MasterCard debit card in partnership with MaterCard, known as The Better Card. The MasterCard debit card is positioned as a major innovation against financial fraud in Nigeria.

Eyowo designed The Better Cards to ensure the safety of its customers. In recent times, there has been a spike in theft and fraud involving debit cards. In Nigeria, debit card fraud accounted for 34.87% of all fraud incidents in 2018, and this has recently grown by 1.5%. A rise in this scam and fraud across sub-Saharan Africa risks reversing recent progress in bringing previously excluded groups into the digital economy, with detrimental effects on economic development and financial inclusion.

Eyowo Customers express positive reviews from their experience with the design of the card, card notifications and insights on spending. This has been a three-year journey for Eyowo while continuously pursuing and prioritizing improved user security.

Following the release of their Panless Debit card, Eyowo, in partnership with MasterCard, has released a documentary to help Nigerians understand how and why the sleekest, safest, and most inclusive debit card was developed.

Eyowo believes that something as simple as a debit card should not be an easy means to defraud users, and has strengthened security with #TheBetterCard — by making it Panless and ultimately limiting public access.

How #TheBetterCard Works.

The Better Card is a hybrid (Digital & Print copies available) debit card that, in contrast to conventional debit cards, does not contain the card number or expiration date.

With the Eyowo numberless card, one need not worry about Counterfeit and skimming fraud, Card-not-present (CNP) fraud, Lost and stolen card fraud, Card-never arrived-fraud, and False application fraud.

This information, which has often been used to commit financial fraud and extort people of their hard-earned money, will only be made accessible to one through their EyowoX app.

What’s In It For Users?

#BetterSecurity

Eyowo believes that critical information about a debit card should only be accessible to the owner — with a sole purpose of enabling them to have access to spend their money whenever they want. Eyowo’s numberless card is a created experience that relieves users of their worries about financial security, and helps to prioritize what is most important to customers — their money.

#BetterDeals

An owner of the numberless card gets exclusive access to deals that have been specially curated across a range of spend categories; beauty, gadgets, subscriptions, etc. Eyowo has partnered with vendors through the #BetterCard/#BetterDeals handshake to bring users’ favorite items and services to them at a discount.

#BetterControl

The Eyowo experience is a fun and adventurous journey that gives users better control of their money. The Eyowo App can be used to freeze and create spending limits on The Better Card. The journey to qualify for the Better Card is a fun and gamified one. Once qualified, users can request and get the numberless card.

How To Get It,

  1. Download the EyowoX app; available for download on the Google Playstore and Apple App Store.
  2. Launch EyowoX.
  3. Tap GO.
  4. Scroll down and tap physical cards.
  5. Watch out for the BWM Score and check eligibility for #TheBetterCard

To learn more about the BWM score for #TheBetterCard click here.

  1. Scroll down and tap physical cards.
  2. Fill in the required information.
  3. Tap Continue and request will be submitted successfully.

When approved, the numberless card is free of charge and delivered within 5-7 working days to the customers’ chosen locations.

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