PalmPay, one of Africa’s fastest-growing neobanks, has restated its commitment to building a trusted and inclusive financial ecosystem, leveraging simplicity and strong local partnerships to deepen financial access across Nigeria and the continent.
At the GITEX Nigeria 2025 technology and AI summitheld int Lagos, the Vice President of Partnerships at PalmPay, Chibuzor Melah, joined industry leaders on a high-level panel titled “From Idea to Infrastructure. The African Tech Executive & Founders’ Playbook.”
Speaking during the session,I, identified persistent challenges to financial inclusion in Africa, such as cash dependency and low financial literacy. He stressed that solving these issues requires more than just digital innovation it demands solutions tailored to local realities, backed by trusted partnerships and customer-first designs.
“As a financial company, our greatest responsibility is to earn trust. Security and compliance must come first, because customers deserve to feel protected. Beyond that, financial tools must be simple and accessible to every Nigerian, regardless of their background,” Melah said.
He highlighted PalmPay’s strategy, built on three pillars: launching with a core product that inspires confidence before expanding services, forging strong local partnerships to ground solutions in real community needs, and maintaining agility through decentralised decision-making to adapt across Africa’s diverse markets.
With over 40 million customers already on its platform, PalmPay has placed simplicity at the center of adoption, creating intuitive tools that make it easy for users to navigate, even in areas where financial literacy is limited.
Melah concluded by urging African tech leaders to remain agile, tailor their solutions to local market conditions, and prioritize customer experience in building sustainable digital infrastructure.
PalmPay’s participation at GITEX Nigeria 2025, the continent’s flagship tech gathering, underlines its role in advancing trust, innovation, and financial inclusion for millions of Africans.
