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Firm reintroduces product

By Benjamin Alade
25 November 2021   |   3:04 am
Intercontinental Distillers Limited (IDL) has announced the rebirth of Confam Bitters in a sleek bottle design in 37.5cl and 75cl glass bottles.

Intercontinental Distillers Limited (IDL) has announced the rebirth of Confam Bitters in a sleek bottle design in 37.5cl and 75cl glass bottles.

Speaking on the rebirth, Head of Marketing, IDL, Bolaji Alalade, said after four years of entry into the market, the product is witnessing a rebirth, as the product has been repackaged and refreshed with an exciting, contemporary, trendy, sleek bottle design.

Alalade described the repackaged product as a fresh new look, an alluring label, a unique cap with the aim of giving lovers of the brand a variety to choose from in all leisure destinations inclusive hotels, restaurants and café.

According to him, the product has carved its own special niche in the Nigerian market, enjoying robust popularity amongst its consumers because it delivers on expectation as a truly herbal drink made from a perfect mix of quality herbal extracts and the sleek 37.5cl and 75cl glass bottles is an addition to the 5cl, 10cl and 37.5cl sizes.

In addition to the rebirth of the product, a new marketing campaign was also introduced for the brand titled ‘Mr. Capable’. The campaign underscores the brand’s unique proposition as a true herbal drink made with 100 per cent herbs and zero sugar.

“Whether Confam Bitters is taken for pleasure or for its detoxifying ability or even perhaps to help in the other room, Confam Bitters is able and capable to go over and beyond,” Alalade said.