Philips launches new clippers

Committed to providing personal healthcare under its personal healthcare business unit, electronics manufacturing company, Philips International, has introduced to the Nigerian market, the first of its kind clippers designed to ensure no after-shave bumps and rashes.

According to the company, the new clippers Philips Pro (ideal for professional barber styling), and Philips Home (for personal use), have specially developed blades to reduce the risk of cuts when clipping the hair or beard, offering users the confidence of a precise cut and shave without the humiliating damaged skin.

The company also stated that the clippers are designed to give a close precision cut or shave, cutting the hair at skin level. It added that the new Philips clippers also offer the freedom to play with multiple hairstyles by simply adjusting the blade and clicking-on different length combs.

Speaking at a formal launch in Lagos, the General Manager, Philips Personal Health-West Africa, Mrs. Chioma Iwuchukwu-Nweke, explained that the company conducted extensive research across a cross-section of men in Nigeria and sub-Saharan Africa before it developed and carried out extensive field tests with the new clipper.

This took into account the core concerns that came out in the research – mainly the need to get that clean shaving feeling without scratches, cuts and bumps that sometimes develop on the skin.

She said, “These are the first clippers Philips is introducing in the African market, underscoring our commitment to delivering innovation based on the need of the consumers. Our new clippers cut your hair, not your skin. This not only ensures that you have a painless short and sharp look, but also improves your overall skin health.”

Iwuchukwu-Nweke further explained that the two clippers in the range, comes with blades designed to avoid cuts and bumps for optimal skin comfort, close precision and durability. She noted that while the Philips Pro clipper is designed for a powerful expert trim, cut or shave, its chrome matt finish is complemented by a smart textured handle for a comfortable grip and a 2.8m cord to give a greater reach and to easily move around while clipping, and comes with seven click-on Combs as well as a styling comb and scissors. The Home clipper has lacquering, textured high gloss plastic finish and a 2.4m cord; and comes with four click-on Combs including the 3mm, 6mm, 9mm or 12mm combs.

“The new robust design promises to become a hair-loom for generations to come. Its strong steel blades are manufactured to withstand chips and cracks lasting up to four times longer than the leading brand, while its state-of-the-art copper motor coil will outrun its predecessor four times over,” she stated.