Cornerstone targets millennials on Facebook
Cornerstone Insurance Plc, 2016 winner of Best Use of Technology &Social Media, has made its products accessible on Facebook, thereby increasing penetration to larger population of the youth.
According to Cornerstone, as millions of people use Facebook every month to connect with family and friends. The integration allows online users and followers on Facebook to purchase adequate insurance covers with the use of debit cards for themselves and people they care about end-to-end and in real time right within the company’sFacebook page at Facebook.com/ConerstoneInsuranceplc.
The Head, E-Business and Alternative Markets, Kolawole Ladejobi, said: “This is an initiative aimed at building long-term relationships with users on Facebook, increase digital insurance awareness, and drive demand amongst millennials.” These services are accessible with ease through desktop or mobile devices.
Cornerstone Insurance Plc was incorporated on July 26, 1991, as a private limited liability company, and became a Public Limited Liability, quoted on the Nigerian Stock Exchange in 1997.
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