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Keystone, Heritage partner CeLD on cash reward scheme


The Group Managing Director/Chief Executive Officer of Keystone Bank Limited, Obeahon Ohiwerei

Keystone Bank Limited and Heritage Bank Plc are partnering CeLD Innovations Limited, in a new cash reward scheme tagged “CashToken”.CashToken, formally launched on the sidelines of a conference tagged: “500 Top CEOs Conference– Unleashing The Age of Hyper Consumer Centricity,” is an electronic reward and celebratory gift commodity, which costs only N30.

The initiative, according to CeLD creates an avenue for every customer in Nigeria to have an opportunity for life-changing cash rewards every Friday night at the National CashToken draws, to be monitored by Alexander Forbes and audited by Deloitte.

The product is designed to optimize customer loyalty investment for business, celebratory gift value optimization and public emotional equity for government.The Group Managing Director/Chief Executive Officer of Keystone Bank Limited, Obeahon Ohiwerei, said: “At Keystone Bank, our vision as we begin our trajectory towards industry leadership is the enablement of new possibilities tied to our customer’s innermost desires as we connect our customers to a new era of Hyper Consumer Centricity; where every patronage of our bank is a life changing opportunity.”

“And so, the establishment of the World’s First Cash Reward as-a-Service Platform by CeLD is indeed not only most commendable but worthy of strategic support of forward looking businesses; hence the support of the Board of Directors and management of Keystone Bank Limited.”

The Executive Director at Heritage Bank, Jude Monye, said CeLD is a very innovative organisati on that is committed to bringing new innovation to the nation’s economy to enable discerning companies to reward their customers.

“We are at Heritage Bank believe in it, because we believe in trail blazing, which is our forte and our forte is innovation,” Monye said.The Founder and CEO of CeLD Innovations, Lai Labode, said the company is the world’s first cash reward as a service company, which has established a robust technology and business model that herald a new era of hyper consumer centricity.

He said they are pioneering a performance-based system designed to optimise consumer loyalty investments for businesses, celebratory gift value optimisation and public emotional equity for government.Labode said about N20 billion would be offered in the next three years of full operation of the fund; which is managed by Vetiva Capital Management, Nigerian Stockbrokers Limited and First Ally Capital.

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