Mamador Oil urges consumers to make health resolutions in 2017
In its campaign for the New Year, Mamador cooking oil has launched an initiative to encourage Nigerians to make and keep sound health resolutions for 2017.
The campaign, tagged ‘Pledge for Your Heart’ which kicked off in Lagos this month actively engaged consumers on the importance of imbibing healthy habits that guarantee good heart health and discard ones that do not.
The Category Marketing Manager, Chioma Mbanugo said the campaign is in furtherance of the brand’s Million Hearts Mission initiative, which started in 2016 with a mission to actively encourage, millions of consumers across Nigeria choose healthy lifestyles.
Mbanugo explained: “the brand intends to strongly continue its advocacy for a nation with a healthy heart which is one of the brand’s key objectives.”
She added, “It is an age-long tradition for people to make resolutions at the start of every year. But more often than not, people do not remember their heart, while making such resolutions. The Mamador brand believes that the secret to a healthy living is closely linked to how healthy the heart is and as such our aim is to encourage consumers to make adjustments that will favour their Heart Health even as they make resolutions about their general lifestyle and living.”
To drive the initiative, Mamador held a total of 10 activations in Lagos, Port Harcourt and Ibadan and the key message to everyone who participated was: make a pledge to take better care of your heart this year.
In the weeks and days to come, Mbanugo said Mamador would continue to champion and advocate the cause for a healthy heart among Nigerians as well as help consumers enjoy tasty meals with no worries.
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