UK-headquartered fintech startup SendOva has officially launched its digital remittance platform, focusing initially on the high-volume UK–Nigeria corridor. The platform seeks to provide faster, more transparent, and reliable money transfers for both individuals and businesses in the diaspora.
Speaking on the launch, Olufemi Anthony Olaogun, Chief Executive Officer of SendOva, said, “SendOva was built on the core principle that sending money should be quick, instant, and in real-time, by offering not just better technology, but a better understanding of the people behind the payments.”
The company’s launch comes amid continued growth in remittance flows to Nigeria, which reached approximately US$28.9 billion in 2023, with the UK among the top sender countries. SendOva intends to address persistent challenges faced by diaspora users, including poor foreign exchange rates, hidden fees, and delays in transfer completion, by providing guaranteed instant transfers, transparent rates, and dedicated Nigerian-based customer support teams trained to resolve local banking and compliance issues in real time.
“This is not just about infrastructure,” Olaogun added. “It’s about empathy-led design. Every feature of SendOva, from our rate display to our escalation protocols, was created for users who need reliability, not risk.”
Beyond consumer remittances, SendOva plans to extend its services to small and medium enterprises (SMEs), freelancers, and remote teams requiring cross-border transactions. The platform will accommodate bulk FX transfers, payroll for distributed teams, supplier and vendor payments, and marketplace settlements for informal traders, maintaining the same emphasis on speed, transparency, and regulatory compliance.
Ikpi Eteng, Head of Operations at SendOva, outlined the company’s expansion strategy: “Our ambition is to build the most culturally adaptive and operationally efficient remittance platform across high-need markets. We don’t just localise our UX, we localise our strategy.” Following the UK–Nigeria launch, SendOva intends to expand into other African corridors, including Ghana and Kenya, and eventually scale to Asia, Europe, and the Americas.
The company also emphasised its commitment to financial literacy and community engagement. Each transfer is linked to broader goals of financial empowerment and inclusion for recipient communities, reflecting SendOva’s people-first approach to cross-border payments.
SendOva’s platform represents a combination of culturally informed design, operational transparency, and real-time support aimed at reducing friction in remittance flows, while providing both consumers and enterprises with reliable tools for managing international payments.
