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MTN launches customer engagement platform, eyes SMEs

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MN Nigeria. Photo: QZ

MTN Nigeria has launched a new unified customer engagement platform, EnGauge, designed to enable small-to-medium enterprise business owners to seamlessly administer transactions with customers and potentially increase their productivity.

Developed in partnership with Ajua, a leading African start-up, EnGauge is an agile application that offers innovative customer management solutions, including digital payments using a unique USSD code, CRM tools, customer feedback channels, debt management and tracking, business and product promotions through mobile and social media channels.

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The solution is downloadable on the Google Play store and only available on the MTN network (for now) with a monthly subscription of N500 and a yearly subscription of N5, 500.    Following installation and registration, businesses are automatically provided with a unique USSD code that allows their customers to interact, transact and communicate with them in real-time.

With Engauge, entrepreneurs can securely receive payment, track transactions with each of their customers and glean valuable insights to serve them better based on their preferences and buying behaviour.

Entrepreneurs have had to re-organise their core business models through backward and forward integration to maintain relevance. The EnGauge mobile application helps make this possible and seamless,” said Chief Enterprise Business Officer, MTN Nigeria, Lynda Saint-Nwafor.

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