SIFAX unveils strategic growth agenda
INLINE with proposed strategic growth agenda, a prominent player in maritime and other sectors, SIFAX Group has unveiled a new brand identity.
According to the Group Executive Vice Chairman, Dr. Taiwo Afolabi, the need to reposition the brand for its next strategic growth phase is responsible for the company’s launch of a new brand identity.
SIFAX Group is a multinational corporation with diverse interests in maritime, aviation, haulage & logistics, oil & gas and hospitality, and has offices in Ghana, South Africa, Morocco, United States of America, United Kingdom, Djibouti, Liberia, among others.
The strategy behind the new identity, which was unveiled in Lagos, according to Afolabi, is to achieve a very strong corporate brand, SIFAX Group, which will in turn deliver superior customer experience across all its subsidiaries.
Speaking at the event, Afolabi, who was represented by the Managing Director, SIFAX Shipping Company Limited, Markus Brinkmann, said the brand was transiting to a global one and needed a strong brand identity to compete favourably on the global stage.
He said:“The consensus about our performance and impact on the Nigerian business environment is that we have done very well. With interests across maritime, aviation, haulage & logistics, oil & gas, hospitality, among others, SIFAX Group has carved a unique niche for itself.