Sterling One expands beach adoption programme

Sterling One Foundation has announced the expansion of its Beach Adoption Program, a climate initiative focused on waste recovery and marine pollution reduction, in response to renewed global calls for action following COP29 in Baku, Azerbaijan.

CEO of Sterling One Foundation, Olapeju Ibekwe, described the program as a significant local response to global environmental challenges.

“COP29 reaffirmed the importance of solutions that empower communities while driving sustainability. The Beach Adoption Program is one of our ways of translating those principles into action,” she said.

The programme, launched in 2021, now includes three additional beaches in Lagos—Debojo Beach, Eleko; Badore Beach, Ajah, and Okun Mopo Beach, Ajah. These additions align with Lagos State’s Climate Action Plan and global climate priorities emphasized at COP29, which highlighted the importance of localized action and public-private partnerships in addressing climate challenges.

Lagos State Commissioner for Environment and Water Resources Tokunbo Wahab praised the initiative, stating: “Partnerships like this demonstrate how environmental goals can be achieved through collaboration. By integrating circular economy practices, Sterling One Foundation is creating both environmental and economic value.”

The Beach Adoption Program has recorded significant milestones, collecting over 7,800 kilograms of solid waste and 4,900 kilograms of recyclables from beaches such as Alpha Beach, Eleko Beach, and Lafiaji Beach.

The programme also includes climate education efforts, having engaged over 5,000 students across Nigeria to raise awareness about sustainability and waste management. Apart from this, the program has built the capacity of the locals to take responsibility for their environment with the tools and the education needed to become active players in the circular economy while reducing plastic pollution on our beaches. It has also supported the livelihood of women and youth in these communities giving them an alternative source of income.