Verve, Africa’s payment card and digital token brand, has officially launched the sixth edition of its Verve GoodLife Promo.

The promo, according to the company, is a nationwide campaign designed to reward loyal cardholders across Nigeria with exclusive discounts, cashback, and premium lifestyle experiences.

At a briefing in Lagos, Verve unveiled the campaign alongside its strategic vision for the financial year, emphasising innovation, financial inclusion, and enriched consumer engagement.

Speaking at the official launch of the Verve GoodLife Promo 6.0, Divisional Head, Interswitch Group, Chidike Oluaoha, described the initiative as both a celebration of customer loyalty and a call to action for broader financial inclusion.

“This year, we are charting a bolder course. We are not only rewarding our cardholders through various promotional campaigns but also doubling down on our vision to be an enabler of growth, possibility and the good life for every Nigerian.

“Our goal is to consistently deliver value in the moments that matter, whether in everyday spending.”

Or life’s significant milestones by making Verve the card of choice for secure, seamless, and rewarding transactions. As we introduce new innovations and partnerships in the coming months, our focus remains on deepening financial access, supporting businesses, and enriching digital payment experiences.”

Designed to drive large-scale consumer engagement, he said the Verve GoodLife Promo 6.0 inspires usage across everyday lifestyle categories, from dining out and ordering food online to utility payments and retail shopping, offering ease, access, and tangible rewards.

The Verve GoodLife Promo offers cardholders exciting rewards at select merchants nationwide, including popular brands such as Quickteller, The Place Restaurant, Market Square, Chowdeck, BuyPower, and AliExpress.

By delivering both convenience and value, the campaign promotes wider adoption of secure, cashless payments while making everyday shopping more rewarding.

With over 85 million Verve cards in circulation and a rapidly growing acceptance network, Oluaoha said Verve continues to deliver impact at scale.

“The GoodLife Promo 6.0 builds on this momentum by directly rewarding cardholders, promoting cashless adoption, and reinforcing the brand’s role in advancing Nigeria’s financial inclusion agenda,” he stated.