Forecasting breakthrough for experiential marketing in 2015
MANY organisations before now do not take experiential marketing as an essential aspect of their marketing communication strategy. But with the change in communication process away from one-way communication to two-way communication and brands wanting immediate feedbacks for communication efforts, experiential marketing has now become a critical component of marketing efforts. And brands do…
When journalists marked WPFD on streets of Lagos
THE paradox is instructive. On the day set aside to remember and celebrate the principles of press freedom outlined in the Windhoek Declaration on Promoting an Independent and Pluralistic Africa Media, media workers in Nigeria under the auspices of the Nigeria Union of Journalists (NUJ) were on the streets of Lagos protesting the killings of…
Lagos NIPR holds lecture on reputation, leadership
PREPARATION has reached top gear for this year's Annual General Meeting/PR Week and Public Lecture of Nigerian Institute of Public Relations, Lagos State Chapter. The officials of the institute announced July 16 to 23, 2010 as the date of the PR week at a briefing recently.With Building National Reputation through leadership development as theme, the…
Producer cries over broadcast right violation
THE time was 9.30am. The sky was clear on this September morning in 2009. No threat of rainfall. Charles Uche Ayika, a Nollywood producer, sat in front of his television, legs straddled. He sat patiently watching the television, while he waited for his business partners to come as promised. He asked for his meal to…
How media tracking fosters compliance, enforcement
STAKEHOLDERS in marketing communications industry have described media tracking as a significant tool in ensuring compliance and enforcement.At a summit organised in Lagos by Media Monitoring Services Nigeria Limited (MMSL), the nation's foremost media tracking outfit to mark its 15th anniversary, some helmsmen in advertising, marketing and brand management said information provided by media trackers…
Countdown to 2012: BON strategises to meet digitisation deadline
RECENTLY, members of Broadcasting Organisation of Nigeria (BON) converged for the organisation's 51st General Assembly held at the Radio Lagos/Eko FM to deliberate on the issues concerning it and also, how to actualise the 2012 digital transition deadline.
NIPR election in Yenagoa was a charade, says Mohammed
ALL may not be well with the Nigeria Institute of Public Relations (NIPR) as one of the contestants in the recently conducted elections in Yenagoa, Bayelsa State, has accused the electoral body of engaging in manipulation in the said election.
In search of excellence in Nigeria's electronic
Nigeria, both the radio and television are still work in progress. Many have argued that the high standards attained immediately after independence, were squandered on the alter of unrestrained proliferation of states which has given rise to multiplication of both private and public ownership of broadcast media.
Digital training for broadcasters in Calabar gathers momentum
WITH few day left for the commencement of a digital training workshop for broadcasters billed to open on October 5 through 8, at Tinapa, Calabar, the Broadcasting Organisation of Nigeria (BON) is optimistic that the four-day training will help in repositioning practitioner for the challenges of transiting from analogue to digital broadcasting.