How media tracking fosters compliance, enforcement
STAKEHOLDERS in marketing communications industry have described media tracking as a significant tool in ensuring compliance and enforcement.At a summit organised in Lagos by Media Monitoring Services Nigeria Limited (MMSL), the nation's foremost media tracking outfit to mark its 15th anniversary, some helmsmen in advertising, marketing and brand management said information provided by media trackers…
Countdown to 2012: BON strategises to meet digitisation deadline
RECENTLY, members of Broadcasting Organisation of Nigeria (BON) converged for the organisation's 51st General Assembly held at the Radio Lagos/Eko FM to deliberate on the issues concerning it and also, how to actualise the 2012 digital transition deadline.
In search of excellence in Nigeria's electronic
Nigeria, both the radio and television are still work in progress. Many have argued that the high standards attained immediately after independence, were squandered on the alter of unrestrained proliferation of states which has given rise to multiplication of both private and public ownership of broadcast media.
AAAN Academy starts next year
Ensuring first class professionals in the advertising industry, the Association of Advertising Agencies of Nigeria (AAAN) has appointed the Chairman of Troyka Holdings, Mr. Biodun Shobanjo, as the pioneer chairman of the Advertising Academy's board of directors.
Digital training for broadcasters in Calabar gathers momentum
WITH few day left for the commencement of a digital training workshop for broadcasters billed to open on October 5 through 8, at Tinapa, Calabar, the Broadcasting Organisation of Nigeria (BON) is optimistic that the four-day training will help in repositioning practitioner for the challenges of transiting from analogue to digital broadcasting.